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The Work

M&C Saatchi creates ‘Gift card’ for Le Mall

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For the first time Lebanon’s LeMall is offering a gift card with a personal touch. To raise awareness of the new product, M&C Saatchi has rolled out a campaign showcasing the card’s benefits. A mother’s day in-branch and digital campaign linked to the gift card is also to be launched.

Agency M&C Saatchi

Creative director Danielle Metni Chebli

Senior art director Maya Toutounji

English writer Maral Ghanma

Account director MC Hajjar

Account executive Danya Taha