Ampverse Group, a gaming and entertainment company, has introduced Pixel, a new division focused on building gaming communities and facilitating branded experiences across platforms such as Roblox, Minecraft, and Grand Theft Auto, specifically within the Gulf States.
Pixel will design and manage a range of virtual environments, including branded servers, mini-games, digital products, and immersive experiences. These initiatives aim to connect brands with players who are increasingly spending time within virtual ecosystems.
Ampverse Group, founded by executives from Twitch, Universal Music, and Havas, said Pixel would enable brands to reach the 30 million gamers across the Gulf States. �
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