“It’s not a bonus, it’s an incentive plan. It’s based on the performance of the company and if the company did not perform well, we wouldn’t get it,” says WPP’s Sir Martin Sorrell rather testily at Dubai’s Atlantis Hotel, hours after news broke that he would be receiving one of the biggest chief executive cheques in history.
“The result is no surprise if we perform at the top for five years, which we have done,” he continues. “There are two things that have driven it: one is the performance of the company and two is the share price. The share price has doubled between five years ago, so the market capitalisation has gone from $14 billion to $30 billion. So you can loo
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