Etisalat has rolled out a major campaign featuring four films directed by Hollywood helmsman Harald Zwart.
The films play on the insight that if you don’t have the right network, you might find yourself in dramatic situations.
With drama belonging on the big screen, Caviar Group asked the question ‘What if E.T. couldn’t phone home?’. The campaign borrows from popular film genres to illustrate the importance of having a great network.
It also shows the important role that communication plays in our lives by revealing how old movies could have turned out if communication was as it is today.
Project No more drama
Client Etisalat
Agency Caviar Group, Kuwait
Creative and copywriter Haitham Al-Hajji
Storyboard artist Fabian Pinto
Account manager Ebrahim Al-Baghli
Production house Joy Films
Director Harald Zwart
Producer Dania Quaglio
VFX Windmill Lane
