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Dubai Lynx 2016: Mindshare’s Norm Johnston on love at first byte

 

Will this year’s media category show signs of the new love affair between creativity and media, asks jury president Norm Johnston

Mark Thompson, chief executive of The New York Times, recently gave a pulpit-thumping speech on the evils of ad-blocking. Thompson even went so far as to suggest that, like Axel Springer and other big publishers, The New York Times could consider blocking access to content for those users who view articles for free while blocking the ads that actually fund them.

Ironically, that very same week the title published a guide to ad-blocking, extolling the virtues of companies like Ghostery, which extends mobile phone battery life and cuts down on data expe


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