It is a pastime people will rarely admit to, but it only takes a few over-the-shoulder glances on the Dubai Metro to see the games industry is booming. Whether it’s a zombie shootout, a whacky race or a brain-training crossword, video games have soared in popularity during recent years, with the industry as a whole raking in $61 billion in revenue last year. Unsurprisingly, a significant chunk of that revenue – 41 per cent – comes from mobile users. To put it in perspective, mobile gaming makes just a billion less than the worldwide movie box office.
Yet despite the massive figures at play, like so many other industries, gaming has faced an uphill struggle to monetise its offerin
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