5th Element has named Umesh Ajmani as its new Head of Performance – Mobile. The move highlights the agency’s growing focus on mobile-led performance marketing across the region.
Ajmani, who brings more than a decade of experience in the AdTech and digital marketing space, will lead 5th Element’s Mobile Performance division, overseeing strategy, execution, and innovation in data-driven campaigns. His remit includes developing performance frameworks, enhancing campaign efficiency, and deepening collaboration with clients and platforms across markets.
Commenting on the appointment, Khaldoun Zaghir, General Manager of 5th Element, said the hire reflects the company’s broader ambition
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