Zaib Shadani – PR consultant and media trainer, Shadani Consulting
Costing over $5 million for a 30-second commercial, the Super Bowl is arguably one of the most sought-after ad slots on the planet. And yet, more and more brands are opting out of participating during the super bowl via paid for ads, and instead engaging in PR stunts, as an alternative to generate word of mouth buzz, engage with audiences and grow their fan base through publicity.
A PR stunt that led the pack at the 2020 Super Bowl was by the little known cellular company ‘Mint Mobile’. Recently acquired by actor, Ryan Reynolds, Mint Mobile de
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