Najla Semaan Mazboudi, Founder & CEO, Spoton Media Services & Events, Digital Media Forum and MENA Digital Awards
The communication and media industry is currently at a critical juncture, poised to embrace a future significantly influenced by digitalisation.
Noticeable shifts are underway, and the industry’s transformation is rapidly gaining momentum.
As we embark on this digital frontier, it becomes important to scrutinise the imperative trends that are reshaping the dynamics of content consumption and creation, from artificial intelligence (AI) to augmented and virtual reality (AR/VR).
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