Ad-tech is a wonderful thing, no doubt about it. Programmatic, big data, neuroeconomics, mobile ad distribution – they all sound terribly promising. No wonder creative and customer experience. media agencies alike are investing heavily in standing the opportunities. You can target buyers at the time of decision, make sales while the audience are having dinner, doing their laundry or even about to buy a competi- tor’s product. Rumour has it that Boeing received an order for a 787-8 Dreamliner via smartphone from an executive lying in bed.That’s a$420 million click.
Exciting as this all is, it raises some pretty thorny questions around how media and creative bods are going to tackle the opportunities
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
