Rateel Alshehri, a 14-year-old Saudi influencer, podcaster and award-winning youth leader, has launched a youth-focused initiative titled ‘Reclaim Your Time’, calling on teenagers to reflect on how they spend their time and to invest it intentionally in purpose, growth, and meaningful impact.
Launched during the month of Ramadan, a time traditionally associated with reflection, discipline and mindful living, the initiative aims to make young people to reassess how they spend their time.
Particularly for Gen Alpha, Alshehri’s ‘Reclaim Your Time’, urges the youth to use their time as a powerful resource for learning, creativity, community and leadership.
“Time is one of the most valuable things we have, especially as young people,” said Alshehri. “Reclaiming your time means choosing to spend it in ways that help you grow, support others, and make a difference. Even small choices can shape a bigger future.”
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Through short-form videos, conversations, and practical guidance, ‘Reclaim Your Time’ highlights the small daily habits that shape young people’s lives. From reaching for a phone first thing in the morning to how hours are spent after school, the initiative encourages teens to become more aware of their routines, make intentional choices, and shift from passive screen time to purposeful action, creativity, and self-development.
“This initiative is a reminder that we don’t have to wait to grow up to start living with intention,” she added. “When young people realise their time is powerful, they stop just scrolling through life and start shaping it.”
Young people can participate by committing to small daily challenges such as starting the day phone-free, sharing a screen-free meal, dedicating time to learning or helping others, and documenting their experience using the hashtag #ReclaimYourTime across social platforms.
As part of the initiative, Alshehri has begun sharing practical demonstrations, including phone-free morning routines, screen-time awareness challenges, and device-free meals – encouraging young people to practice small daily habits that turn awareness into action.
The launch builds on Alshehri’s growing influence as a youth voice in the region. Most recently, she made history as the youngest-ever recipient of the “Favourite Female Influencer” award at the prestigious Joy Awards.
Through her podcast Rateel Alpha Talk, public speaking engagements, and youth-led initiatives, Alshehri has built platforms that encourage open dialogue, curiosity, and empathy among young people across Saudi Arabia and globally. Her work consistently focuses on empowering the next generation to see their voices as tools for positive change.
With ‘Reclaim Your Time’, the Saudi influencer continues her mission to redefine what leadership looks like for young people — proving that age is not a barrier to impact when creativity is guided by empathy and intention.
