Zenith Middle East, part of Publicis Media, has restructured its management team across the region.
Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth.
Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head of strategy, GCC. In her new role, she will be overseeing strategy communications planning across the region.
Gabriel Karam will take on a new role as head of digital, Middle East. Previously heading the agency’s digital scope in Kuwait and KSA, Gabriel will now focus on the accelerated digital transformation of the ag
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