UAE-based media sales representative The MediaVantage has won the exclusive contract to represent all media owned by IC Publications.
A leading publisher of pan-African magazines, IC Publications produces titles such as African Business, African Banker, New African, and New African Woman. The MediaVantage will be responsible for selling advertising and commercial opportunities from the Middle East into all four titles.
Discussing the deal, Manoj Khimji, managing director of The MediaVantage, said: “We are enthusiastic about this contract and we look forward to working with IC Publications across their leading African media. This exclusive partnership falls in line with our commitment of
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