As Publicis Groupe’s global upheaval hits the Middle East, Eleanor Dickinson caught up with Alex Saber, newly-named chairman of Publicis Media MENA
“Things can only get better,” smiles Alex Saber, evoking – probably unintentionally – one of my favourite dance anthems of the 1990s. “There will be no fundamental changes in the Middle East and North Africa. The culture will aspire to improve, but there will not be any big changes. I’m not worried,” adds, somewhat optimistically, the new chairman of Publicis Media MENA as the global giant undergoes one of the biggest shake-ups in recent adland history.
On the global level though things couldn’t really be much worse; in the
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