The MediaVantage signs Africa deal


UAE-based media sales representative The MediaVantage has won the exclusive contract to represent all media owned by IC Publications.

A leading publisher of pan-African magazines, IC Publications produces titles such as African Business, African Banker, New African, and New African Woman. The MediaVantage will be responsible for selling advertising and commercial opportunities from the Middle East into all four titles.

Discussing the deal, Manoj Khimji, managing director of The MediaVantage, said: “We are enthusiastic about this contract and we look forward to working with IC Publications across their leading African media. This exclusive partnership falls in line with our commitment of providing the best possible international media solutions to clients and agencies in the Middle East region. The growing trade and investment relationship between the two regions have witnessed a steady increase in media opportunities and innovative solutions. Our team is delighted to add these dynamic titles to our portfolio.”

Omar Ben Yedder, group publisher of IC Publications, added: “The GCC market and the Arab world has always been vital to us, especially as cities like Dubai position themselves as a gateway for the African region. Africa represents a phenomenal opportunity for global and Middle Eastern companies.”