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The Work

Al Arabia

Al Arabia takes over Dubai with a OOH power move to be seen by everyone

Ishwari KhatuFeb 14, 2025

Panadol Valentine's Day

Panadol turns breakup texts into absurd songs for Valentine’s Day

Ishwari KhatuFeb 14, 2025

FNP.ae

FNP.ae lights up billboards in the UAE for the season of love

Anup OommenFeb 14, 2025

Hyundai mirrors athletic excellence with ‘Champions’ Choice’

Shantelle NagarajanFeb 13, 2025

Lamine Yamal

Lamine Yamal and other stars unveil next chapter of adidas’ ‘You Got This’

Shantelle NagarajanFeb 13, 2025

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Ishwari KhatuFeb 12, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Anup OommenFeb 11, 2025

Hilton

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

Shantelle NagarajanFeb 11, 2025

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

Anup OommenFeb 10, 2025

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