ZenithOptimedia has drastically reduced its Middle East and North Africa adspend forecasts for the year.
The Publicis Groupe media agency has downgraded the region’s predicted performance for 2011 from 0.1 per cent growth to a 12.1 per cent decline due to political unrest. The decline will affect Egypt, Bahrain and Oman the most, but ZenithOptimedia has also downgraded its pan-Arab forecasts, as well as those for the UAE and Saudi Arabia, all of which are now expected to post negative growth.
In April, ZenithOptimedia had predicted Egypt’s adspend for the year would fall by 20 per cent. That has now been reduced to a decline of 40.6 per cent, while Bahrain’s total spend is expected to
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Tags:ZenithOptimedia
