ZEE5 launched this week its global campaign ‘Dil Se Desi’, officially marking the digital platforms’ entry into the International market.
An ode to Indians and South Asians around the world, ‘Dil Se Desi’ clearly announces the arrival of ZEE5, the largest, most comprehensive digital entertainment platform for language content, in APAC, Africa and MENA and very soon, in Europe, Canada and Caribbean. It is brought to life in a vibrant TVC that is a celebration of our ‘Desiness’, intricately weaving together our idiosyncrasies with what innately defines us and therefore binds us; our language, our culture and our entertainment.
Commenting on the launch, Amit Goenka, CEO, ZEE In
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