The accounts were won following multi-agency pitches.
Y&R Dubai has announced that it has won the creative duties of flydubai and the Dubai Chamber. The accounts were won after multi-agency pitches, which culminated in the last quarter of 2014.
Airline flydubai has been handled by the agency since December 2014. The agency has been tasked with overseeing the communication for 2015.
For Dubai Chamber, the agency’s mandate will cover a year-long integrated campaign to celebrate the Chamber’s 50th anniversary.
Nadine Ghossoub, managing director, Y&R Dubai, said, “We’re very proud to be working with these homegrown brands who have contributed to the growth and success of our city, and the United Arab Emirates as a whole. And we are excited to be a part of their journey in the years to come.”
(To be updated.)
