Campaign Middle East has held its first event in the Campaign Creative Nights series. The event, which took place at The Dek on 8 at the Media One Hotel, was attended by creatives from across the industry, with eight agencies participating in an informal and lighthearted competition.
JWT, Leo Burnett, Lowe MENA, Impact BBDO, Saatchi & Saatchi, Y&R, TBWA\Raad and robotandspark were all asked to create one letter of the Campaign logo in their own style (see front cover), with Y&R Dubai chosen as the winner by a team of judges that included Alaa Obeid, head of digital marketing and media at Samsung, the event’s sponsor.
The idea behind the nights is to provide an opportunity
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