By Jose Papa, managing director of Cannes Lions International Festival of Creativity
This year at Dubai Lynx there is a decidedly female focus with the largest number of women ever on the Festival juries and the introduction of the See It Be It programme. See It Be It is a Cannes Lions initiative designed to elevate women working in the MENA creative industries and accelerate them down the path to leadership.
For the 2018 Dubai Lynx Awards, 46.9 per cent of the combined juries are made up of female leaders, up from 43.5 per cent in 2017. Five of the jury presidents are women: Creative Effectiveness president Nadja Bellan-White, EVP, global brand management, Ogilvy & Mather; PR president K
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
