Yazle has partnered with Dentsu to launch Mastercard’s Gamers8 campaign using adaptive streaming technology from SeenThis.
The campaign saw a reduction in data transferred to devices by 23 per cent compared to running creatives using conventional tech.
By avoiding the release of 399 kilograms of CO2e emissions into the atmosphere, it translates to 7 per cent in creative delivery emissions.
Mastercard achieved 6.88 per cent reduction in its carbon footprint.
This environmental impact demonstrates how Yazle’s expertise in digital advertising, along with SeenThis’s adaptive streaming technology, supports Mastercard’s commitment to sustainability.
Mustapha Kassem, Senior Vice President, Marketing and Communications, Middle East, and North Africa, at Mastercard said: “At Mastercard, we are passionate about building a sustainable world that works for everyone.
“Recently, we pushed forward our deadline to achieve net-zero emissions across our operations from 2050 to 2040 in line with our dedication to reducing our carbon footprint.
“We believe in the power of technology to influence a greener tomorrow for ourselves, our partners, and the markets we serve.
“Through our work with Yazle and Dentsu, we are ensuring that we conduct our business in a responsible and sustainable way.”
Through the use of adaptive streaming technology, brands can efficiently deliver content while reducing environmental impact.
This streaming technology provides advertisers with the means to limit data consumption without reducing video quality, leading to a decrease in carbon footprint.
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
This aligns with the UAE’s Year of Sustainability initiative, highlighting commitment to eco-friendly practices and responsible content delivery.
Jamie Atherton, Managing Director at Yazle, said: “At Yazle, we are empowering brands to forge a sustainable path forward, where innovation and responsibility converge.
“Together, we are redefining success, where achieving sustainability goals is not just a choice but a strategic imperative. In this journey, we do not just follow trends; we set them.
“ We measure impact, reduce carbon footprints, and engage consumers in meaningful ways. With our unwavering commitment to a greener future, we are not just helping brands reach their sustainability goals; we are propelling them towards a brighter, more responsible tomorrow.
“The Mastercard campaign is a perfect example of this.”
