Jamie Atherton, Managing Director at Yazle
Yazle has partnered with Dentsu to launch Mastercard’s Gamers8 campaign using adaptive streaming technology from SeenThis.
The campaign saw a reduction in data transferred to devices by 23 per cent compared to running creatives using conventional tech.
By avoiding the release of 399 kilograms of CO2e emissions into the atmosphere, it translates to 7 per cent in creative delivery emissions.
Mastercard achieved 6.88 per cent reduction in its carbon footprint.
This environmental impact demonstrates how Yazle’s expertise in digital advertising, along with SeenThis’
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