FeaturedNewsThe Work

Yas Mall warms up for November debut with Red Bull drive-through

The film for digital media is directed by Simon Impey and produced by Footprint International.

Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube channel, on which it made its debut 25 September. The creative was developed collaboratively by production company Footprint International, the client and director Simon Impey.

The online film features a team in Infiniti Red Bull Racing crew uniform walking towards their team’s car at the Yas Marina Circuit, only to find it missing. The racing machin

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.