As part of International Women’s Day global money transfer brand Xpress Money launched a film highlighting common stereotypes associated with women across the world.
Called ‘Bridge The Gap’, the film was conceptualised and produced in-house by the Xpress Money team and sought to challenge misconceptions and myths.
Project Bridge The Gap
Client Xpress Money
Production and direction Xpress Money Creative Team
Digital video director Lester Neil
Scriptwriter and director Amitabh Sharan
Concept Alisha Fernandes