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Xpress Money ‘bridges the gap’ for International Women’s Day

XpressMoney

As part of International Women’s Day global money transfer brand Xpress Money launched a film highlighting common stereotypes associated with women across the world.

Called ‘Bridge The Gap’, the film was conceptualised and produced in-house by the Xpress Money team and sought to challenge misconceptions and myths.

 

Project Bridge The Gap

Client Xpress Money

Production and direction Xpress Money Creative Team

Digital video director Lester Neil

Scriptwriter and director Amitabh Sharan

Concept Alisha Fernandes