Roy Haddad has been named WPP’s first ever director for the Middle East and North Africa.
Haddad, who is based in Beirut, will be responsible for co-ordinating WPP’s operations in the region and will retain his role as chairman of JWT MEA. He will, however, step back from his executive responsibilities at JWT. It is not yet known who will replace him as the agency’s MEA CEO.
WPP’s MENA revenues (including associates) currently amount to $400 million and 3,800 people. The appointment of Haddad is a direct result of the region’s increased importance, with WPP applying greater focus to the region through its creation of Haddad’s role.
“MENA is an increasingly important region
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