WPP has launched activation agency Geometry Global in the Middle East.
Born out of the merger between WPP agencies OgilvyAction, G2 and JWT Action in June last year, Geometry Global replaces what was OgilvyAction, with the Dubai office acting as a hub for the rest of the region. The other two agencies involved in the merger – G2 and JWT Action – had not been present in the region or only covered North Africa.
The operation is being led by general manager Nick Walsh, who will report directly to Pietro Leone, Geometry’s EMEA CEO. He will be supported by creative director Ben Knight and planning director Roy Armale.
Although housed within the Memac Ogilvy Group, the agency will work
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