ShredIt ME, secure data and document destruction service, has collaborated closely with WithFeeling to craft a sonic identity that is “organic”, “fresh”, and “infused with the essence of the region”.
WithFeeling composed ShredIt ME’s sonic branding track to harmoniously intertwine the values of security, sustainability, and community.
The dynamic soundscape aims to captures the essence of ShredIt ME’s mission to safeguard personal and business data while focusing on environmental responsibility.
Each note and instrument reflects a modern, fresh, and trustworthy vibe, mirroring the company’s approach to responsible document destruction.
To add a sense of place and celebrate the region, live Oud was incorporated into the track, bringing ShredIt ME’s brand to life, resonating with its commitment to protecting what matters, creating an immersive experience for listeners, embodying ShredIt ME’s dedication to its clients and the environment.
Furthermore, this brand track will be arranged into many different styles over the coming years to align with ShredIt ME’s marketing campaigns.
There are also plans to explore innovative ways to incorporate the sonic logo into other touchpoints the company has.
Chris Atkins, Managing Director, WithFeeling, said, “Sonic branding isn’t reserved for just fast-food restaurants, airlines, or streaming platforms.
“No one understands the importance of identity and brand recall better than Anthony Murray, Director of ShredIt ME. ShredIt ME has collaborated closely with WithFeeling to craft a sonic identity that is organic, fresh, and infused with the essence of the region.”
Anthony Murray, Director, ShredIt ME, said, “Experts in their field, WithFeeling brought a unique creative vision to the table, crafting a sonic identity that truly captured the essence of our brand and reflects who we are as a company.
“Throughout the process, the team at WithFeeling collaborated closely with us, fully understanding the importance of sound in creating a memorable brand and partnership experience. What’s even better is that it’s #madeintheuae.”
The collaboration highlighted how sonic branding can put a stronger emphasis on brand identity and brand recall.
