The global TikTok community of fashion and beauty creators is showcasing their latest designs serving #GRWM looks and #OOTD inspo, rediscovering trends and sustainable fashion.
Throughout Fashion Month, the social media platform is celebrating #TikTokFashion and its diverse community. From September 10 until October 3, join and get your style on as they bring you the latest fashion and beauty inspo, moments on and off the runway and creators to watch.
Fashion Collective
To celebrate the impact of the global creator community across the fashion world, the platform is introducing the #TikTokFashion Collective. These include creators from around the world who are designers and fashion thinkers shaping the future of fashion.
During Fashion Month, members of the collective will be invited to take part in local Fashion Week events and work to share content. The global community can follow along #TikTokFashion Collective to get their take on the top trends and go behind-the-scenes.
Attending Fashion Week’s across cities will be creators Rana Ashraf, reporting from London Fashion Week, Omar Shabra and Safa Srour at Milan Fashion Week, and Adham Alsaiaari from Paris Fashion Week.
• @rana.reviews Rana is a beauty, lifestyle and fashion creator from Egypt. She started to post content focused on vlogs, hacks and #GRWM videos. After gaining an audience, she was inspired to keep creating and was named the top beauty creator at the TikTok Awards (MENA) last year.
• @safasrour Safa is a Middle Eastern-American fashion, beauty and health creator who uses her platform to advocate for women, human rights, and youth empowerment. Her work has been recognised by a range of luxury brands in the beauty space as her following across social media has grown to over 6 million followers.
• @oshabra Omar is a healthcare practitioner based in Jeddah, who shares content on his work in the medical field as well as his other passion: fashion. Using his unique experience and current role, he combines these two industries by sharing content related to fashion and healthcare as well as outfit inspiration on his off-duty days.
• @adhamalsaiaari Adham is a creative professional with a passion for fashion as well as inspiring and educating others. He shares valuable content with his followers showcasing the latest trends and news in fashion, offering tips and tricks for aspiring stylists, with the goal to maintain and foster a meaningful connection with his audience.
Industry partners
Last year, the numbers for TikTok Fashion Month generated 1.28 billion views with #WhatToWear, in the region. #TikTokSalon gaining 2.46 billion video views and #TikTokFashion with 807 million video views and in the region.
Users on fashion journeys discover new brands and products on the platform. TikTok continues to support the fashion and creative industries around the world through strategic partnerships that open up new opportunities for designers, brands and small businesses.
These include Paris Fashion Week (Federation de la Haute Couture et de la mode), Milan Fashion Week (Camera Moda), Egypt Fashion Week, Copenhagen Fashion Week, London Fashion Week (BFC NewGen), Mexico Fashion Week and Madrid Fashion Week.
Fashion Month Hub
Creators such as the Mohammed and Humaid Hadban, Yara Al Aridi, Moiyad Baghdadi, Batoul, Shoug Alebrahim, Nirvana Abdul, Farah, Maitha Abduljalil, Mariam, Ramla and Sally Dankar will also play a role in shaping the Fashion Month conversation. They will provide commentary on the fashion shows, offering their perspectives and analysis.
Hashtags such as #WhatToWear will be used with creators sharing their outfits for specific designer shows, outfit ratings for 2023 Fashion Week, and looks inspired by the runway.
The creators will take viewers on a virtual journey, sharing what they would pack if they were attending Fashion Week, their must-have bags and accessories, etc.
Through #TikTokSalon, they would share their beauty looks for specific designer shows, skin prep tips before a show. They will also explore the world of hair, makeup, and nail art, drawing inspiration from specific designers, creating looks and also post ‘getting unready’ segments showing end-of-day rituals such as makeup removal and skincare routines.
Vanessa Craft, Global Head of Lifestyle and Education at TikTok said: ”On TikTok, fashion and beauty go hand in hand with creativity, diversity and authenticity. It’s been incredible to see fashion and beauty creators achieve success on and beyond our platform.
“As we welcome Fashion Month, we are looking forward to inspiring our global community by bringing them closer to the runway, introducing unique experiences and spotlighting fashion’s most talented voices – everything that’s shaping what’s trending tomorrow on TikTok and beyond.”
