At the tail end of last year Al Jazeera launched a campaign designed to drive understanding, respect and tolerance for different opinions and beliefs. ‘We Are Al Jazeera’ marked the beginning of the network’s 20th year of operation and included a regional advertising campaign, new programming and a call for social media engagement. It offered a promising start to a landmark year following accu- sations of partisan reporting and a decrease in the brand’s overall allure.
However, fast forward two months and the network has once again found itself in the spotlight for all the wrong reasons. Al Jazeera America, the satellite television news outlet owned by Qatar-based Al Jazeera Media Ne
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