On the 50th anniversary of The Players Championship, one way to commemorate how golf has changed is to take a deep dive into our Golf Digest Archive to see how golfers have doubled as pitchmen over the years.
As long as golfers have been paid to play, we’ve seen them in ads in everything from golf clubs to golf clothes to luxury automobiles. Some of the greats even carry over from decade to decade because of their massive imprint in the game.
Throughout this journey of going through the archived magazines, I discovered a few trends. One was Arnold Palmer, who was appeared in advertisements in almost every decade. Different products were also more popular at certain times. The 1990s were almo
We studied 50 years of tour player ads—revealing where golf has changed the most
Golf Digest's Lillian Northrup looks back on how brands have evolved in the sport
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.