Wickerson will focus on creating culturally relevant content, paid media and distribution strategies for We Are Social’s global client base. She will be looking to help brands create a paid approach that reflects the variety of audiences on social media who use different channels and their features in creatively diverse ways. She will work with clients to navigate social and gaming platforms and communities, established social media platforms and emerging platforms with limited or ad-free offerings.
In addition to her client-focused responsibilities, Wickerson will bring the agency’s media offering into closer alignment with its strategy, research & insight and innovation teams ac
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