Since spend on influencer marketing is only going north, it made sense to educate our clients on the best way forward. With this in mind, we recently conducted an influencer workshop where Colgate marketing team members from across Dubai, Turkey and New York came to listen and share learnings from across markets.
Some key questions were asked to find answers and maintain consistency across markets. Below are a few questions and answers about how we need to address challenges as an industry.
Q) What are brands looking for in 2020 around influencer marketing?
The approach for 2020 can be divided like this:
Understanding true reach and influence: Brands are moving towards nano- and micro-i
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