As a brand committed towards moving people forward, Volkswagen, alongside their dedicated social media agency, Socialize, have decided to let their cars take a back seat in their latest digital video series, ‘The Journey’.
The series aims to combat the unrelatable and inauthentic portrayal of ‘success stories’ online by revealing ‘the truth behind the road to greatness’, through a series of candid, open-artery interviews with esteemed company owners in Dubai.
‘The Journey’ offers an unfiltered and behind-the-veil look into the lives of entrepreneurs, leaving no trial or tribulation left unheard, in an attempt to inspire new audiences to pursue greater challenges on their own road to success.
Victor, the Managing Director at Volkswagen Middle-East, claims, ‘ For Volkswagen, it’s imperative that we use our global platform to stand for more than our cars, but for our people. We hope these honest and heartfelt stories of success and resilience inspire our audience to keep moving forward; pursuing personal growth and self-fulfillment relentlessly.’
Brand Title:
Volkswagen Middle East
Brand team:
- Anja Petrovski – Marketing Director, Volkswagen Middle East
- Victor Dalmau – Managing Director, Volkswagen Middle East
Creative agency: Socialize
- Ailidh Smylie – Senior Account Director
- Rhia Samuel – Senior Account Manager
- Peter Mazloumian – Senior Copywriter
- Nour Mohammad – Senior Interactive Designer
Director:
- Ekta Saran – Director
- Robert Babekuhl – Director of Photography
Production agencies:
- Ashwin Menon – Executive Producer, Abstracts Studios
