Volkswagen, Red Bull and Al Masaood marketing leaders have joined The Marketing Society’s regional board, underscoring its commitment to attracting top-tier talent and curating a world-class community of marketers.
The Marketing Society already has more than 400 members in the UAE, serving as a hub for marketing professionals dedicated to advancing their skills and shaping the industry’s future.
The newly-appointed board members bring a wealth of diverse expertise to the table, enhancing the society’s capacity to drive innovation and inspiring meaningful change in the marketing landscape.
The new board members include:
Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood. A CMO-level executive with more than 25 years’ experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East.
She is an expert in establishing marketing and communication functions from scratch for companies and government entities. Marwa also launched her first book in 2023 – ‘Marketing & Communications On The Job’.
Anja Petrovski, Marketing and PR Director at Volkswagen Middle East. A seasoned marketer with over 17 years of experience in the advertising industry, Anja’s expertise lies in digital marketing, content marketing, social media, and advertising.
Having made history as the first female Marketing Director of Volkswagen Middle East, where she is responsible for developing and executing the brand’s marketing strategy. Anja is dedicated to ensuring that Volkswagen’s brand message resonates with the target customer segment in the region.
Aly Tawfik, Area Marketing Director – Middle East, Africa, India, Turkey, CIS and West Asia, Red Bull. With over 20-years experience in the marketing industry, Aly has worked on many leading brands at Henkel, Mars and Coca-Cola.
Currently overseeing teams in 21 diverse markets, Aly is also a member of the Industry Advisory Board for the Edinburgh Business School in Dubai, and an instructor of Marketing at the School of Business of the American University in Cairo (Executive Education). Additionally, he advises start-up and scale up businesses such as Play Verto and others.
Sophie Devonshire, CEO of The Marketing Society, said:, “They underscore our commitment to championing the marketing community in the UAE to create a place where diverse perspectives come together to drive meaningful change, as we know that we’re more powerful together, than we are alone.”
The Marketing Society expressed its gratitude to outgoing board members whose term has come to an end. All three have made significant contributions.
Trixie LohMirmand, Executive Vice President, Events Management, Dubai World Trade Centre & CEO KAON International
Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority
Mike Fairburn, Managing Director, SRMG X
To become a member of The Marketing Society and find out more information, visit https://www.marketingsociety.com/region/uae
