VMLY&R COMMERCE announces Nazia Khan as the new head of growth for MENA

VMLY&R COMMERCE announces the appointment of Nazia Khan as Head of Growth for MENA. Khan will work closely with MENA CEO Nick Walsh to further enhance the agency’s growth plans and unlock business opportunities by opening new verticals and across existing sectors.

The newly formed role will see Khan drive the agenda for VMLY&R COMMERCE on their road to success moving into 2022. The agency has seen a great amount of organic growth in Q4 as clients realise the potential and importance of creative commerce within wider marketing strategies. Khan will work with existing clients to integrate the Creative Commerce offering into business plans as well as look to further develop the agency roster of clients across sectors including FMCG, Beauty, Automotive, Tech, Consumer Electronics, Retail and more.

“We are delighted to welcome Nazia to the team. She comes with a proven track record of driving growth across EMEA and her drive and ambition match strongly with our own.  We are in a hyper-growth region and the recent explosion of commerce means we need talent like Nazia who can help identify and support clients to reach their goals across the unified commerce landscape.  I am excited to work closely with Nazia to continue the great leaps we are making in new business and growth,” said Nick Walsh, MENA CEO, VMLY&R COMMERCE.

Khan joins from Outform, a global retail agency where she was EMEA Business Development Director and managed a multi-million sales pipeline with a core focus on retail transformation clients. Her drive and focus saw her extend the agency’s capabilities into new areas such as fashion, home DIY, beauty, automotive, amongst others.

Khan commented on the appointment, “I’m so pleased to join the VMLY&R COMMERCE family to lead growth across MENA and excited to be working closely with Nick. VMLY&R COMMERCE is the largest end-to-end creative commerce company in the world and I look forward to engaging clients in the pivotal role that the agency can play in leveraging its powerful creative commerce portfolio to drive brand growth. The agency dynamic is vibrant with a beautiful, welcoming culture, a perfect match for a success story.  I feel at home already.”