fbpx
Campaign Middle East
العربية
Editors' PicksFeaturedInsightsNewsThe Work
Shantelle Nagarajan
posted on

Virgin Mobile gets it right on the money with “Made For You”

Shantelle Nagarajan
posted on

The newest telco provider in the UAE made waves across social media with its new campaign. This is how they did it, along with insights into the results.

The team at Virgin Mobile and HAVAS Middle East, with Emirati musician Abdullah Al Shamsi in centre (holding guitar).

In collaboration with HAVAS Middle East, Virgin Mobile introduced the ‘Made for You’ campaign in May. This initiative aimed to personalise the nature of Virgin Mobile’s services, and was crafted to suit the distinctive lifestyles of its customers.

Virgin Mobile’s offerings were reflected in created personas informed by thorough target audience research. This strategy enabled a creative and compelling presentation of the reasons for choosing Virgin Mobile.

“The Made for You campaign is a g


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAnshuman BhattacharyaCampaignHanz ValbuenaHavas Middle EastHavas RedMade For Youmarketingnaseralazzehnot.so.humanRachel DevereuxSaniya ZafarVirgin Mobile
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like