The team at Virgin Mobile and HAVAS Middle East, with Emirati musician Abdullah Al Shamsi in centre (holding guitar).
In collaboration with HAVAS Middle East, Virgin Mobile introduced the ‘Made for You’ campaign in May. This initiative aimed to personalise the nature of Virgin Mobile’s services, and was crafted to suit the distinctive lifestyles of its customers.
Virgin Mobile’s offerings were reflected in created personas informed by thorough target audience research. This strategy enabled a creative and compelling presentation of the reasons for choosing Virgin Mobile.
“The Made for You campaign is a g
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