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CreativeFeaturedOpinion

View from Cannes: Tuesday’s Alok Gadkar

‘‘I didn’t hear the word metaverse
even once this year”

Alok Gadkar
CEO & CCO, Tuesday Communications
I first visited Cannes Lions in 2003. So, it has been two decades since I visited the festival, and I see that it has only grown to be more inclusive.
What I also find amazing is that the festival keeps re-inventing itself and because of that it keeps getting more relevant and innovative every year.
I recommend everyone to use Cannes Lions as a marker for our industry—unlearn everything from the last year, and soak in as much as you can for the year  to come.
Most sessions at Cannes Lions are a gold mine of insights, knowledge, culture and creativity. But, over the years,


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