Media company VICE Media Group (VMG) today announced the appointment of Joseph Aquilina as senior director and head of experiential across the MEA region.
Working out of the Dubai office, Aquilina will serve as part of the global and regional leadership team for VMG. He will be driving growth across VMG’s experiential offering in MEA, leveraging the Group’s unparalleled expertise in reaching and engaging with youth audiences as well as harnessing the company’s unique insights and proven success in the region. In the newly created role, Aquilina will work closely with Virtue – the creative agency powered by VICE – to maximise opportunities across the VMG ecosystem.
Erik Lavoie, partner at VICE Media Group said: “Joe is a creative force who brings with him a wealth of experience and will be an integral part of the leadership team as we look to diversify and grow our business across MEA. Experimentation and innovation is the bedrock of the region, providing fertile ground for VICE Media Group as we build our Experiential offering, delivering both virtual and real world events that harness the unique insights and audience reach that only VMG can offer.”
Aquilina said of his appointment: “I am thrilled to be joining the leadership team as part of this new and innovative arm of the business. VICE is at the forefront of what’s next in media, culture and news, pioneering new territory in bringing people together and empowering creators to push the world forward. I’m excited to continue to go beyond the bounds of conventional experience formats, supported by the powerful 360° VICE ecosystem.”
Aquilina, who starts his role this month, reports to Erik Lavoie, partner at VMG and chief growth officer at Virtue with a dotted line to Tarek Khalil, managing director of the region for Virtue.
Aquilina joins VMG from creative experience agency LIGHTBLUE where he worked for over five years, most recently as head of partnerships. Prior to that, he led global commercial partnerships at Red Bull Media House.