VICE Media Group has appointed Rafael Lavor as its new Head of Strategy.
This hire underscores VICE’s commitment to driving innovation and delivering innovative content for its global audience.
Lavor brings a wealth of experience from a career spanning over 18 years. He has honed his skills in creative strategy, in-depth qualitative research, consumer studies, service innovation, digital communication, and brand management & development.
Rafael’s portfolio boasts of work across local innovation consultancies and global creative agencies for an roster of brands, including du, NEOM, Nissan, KFC, Peugeot, Nokia, Mastercard, Smirnoff, Volkswagen, Ford, Chevrolet, Embraer, Stella Artois, Tang, Uber, Deezer, Amazon, McVitie’s, Hilton, Abu Dhabi Investment Office and more.
His leadership on various teams and projects has earned them recognition across the Brazil Effies, LATAM Effies, and MENA Effies marketing awards.
Tarek Khalil, Managing Director of MEA for VICE, says, “Super happy to welcome Rafa to Vice. He’s been in the region for a while and understands the complex business environment. What makes him so effective is how he relishes the complexity of brand challenges to create innovative multiplatform solutions, making him a perfect fit for us. We’re confident his leadership will deliver even more impactful content for our clients and audiences across MEA.”
