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Viacom18 announces launch of FAST channel in MENA

The launch comes as Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, especially in the MENA region.

Viacom18 launches DesiPlay TV on Starz On across MENA.

Viacom18, an Indian media conglomerate, has announced the launch of its Hindi FAST channel, DesiPlay TV, on Starz On in the Middle East & North Africa.

The move by the content asset monetisation arm of TV18 and Viacom18, IndiaCast Media Distribution Pvt. Ltd., marks DesiPlay TV’s availability on two key streaming platforms in the MENA region, offering audiences a diverse range of Indian entertainment content with the aim of making content accessible to a wider audience of Hindi entertainment viewers across the region.

Sunil Joy, Head of Content, E-Vision &


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