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Shantelle Nagarajan

posted on Oct. 18, 2024 at 10:06 am

Viacom18 announces launch of FAST channel in MENA

Shantelle Nagarajan

posted on Oct. 18, 2024 at 10:06 am

The launch comes as Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, especially in the MENA region.

Viacom18 launches DesiPlay TV on Starz On across MENA.

Viacom18, an Indian media conglomerate, has announced the launch of its Hindi FAST channel, DesiPlay TV, on Starz On in the Middle East & North Africa.

The move by the content asset monetisation arm of TV18 and Viacom18, IndiaCast Media Distribution Pvt. Ltd., marks DesiPlay TV’s availability on two key streaming platforms in the MENA region, offering audiences a diverse range of Indian entertainment content with the aim of making content accessible to a wider audience of Hindi entertainment viewers across the region.

Sunil Joy, Head of Content, E-Vision &

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Tags:DesiPlay TV E-Vision Govind Shahi IndiaCast Media Distribution Plex Pluto TV Rakuten TV Shahid Sling Starz On Sunil Joy TELUS Viacom18 YuppTV

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.