By Heba Korayem, content market and distribution – Arabic entertainment, H Consult
Last year, close to 200 brand new Arabic series were released on April 1 for consumption during Ramadan- most of them either 15 or 30 episodes each. The budget for producing and marketing these tradeable video assets collectively was estimated to be around half a billion dollars. The upcoming Ramadan TV season starts around March 23, 2023, and a similar pattern will occur.
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