Image Credit: Universal Music Group
Universal Music Group and TikTok has signed a new licensing agreement that will bring back the label’s songs and artists to the social media platform and give musicians more protection from AI.
The joint agreement marks a new collaboration between the two organisations, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential.
By using TikTok’s technology, marketing and promotional capabilities, both companies will deliver improved earnings for UMG’s songwriters and artists, new promotional and engagement opportunities f
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