UM MENAT has promoted Jad Daou to Deputy General Manager for the UAE, where he will lead the agency’s newly launched High-Growth Unit. The unit is a pivotal component of UM’s growth strategy, focusing on driving substantial business impact for clients with high-growth potential.
Daou brings more than 15 years of experience and a track record that includes leading key accounts like McDonald’s, Dyson, and Modon.
Leveraging his strategic insight, strong client relationships, and focus on delivering measurable outcomes, Daou will drive UM’s new unit toward its ambitious goals.
In his new role, he will also oversee the agency’s main UAE clients with a special focus on expansion in Abu Dhabi, tapping into new economy clients, and developing service models in alignment with UM’s upcoming new brand positioning.
Commenting on the appointment, Susana Tsui Fitzpatrick, CEO, UM UAE, said, “I am pleased to welcome Jad to the UM UAE Senior Leadership Team. With his experience and passion for partnering with high-potential clients, Jad is ideally suited to drive growth in this role, and his expertise aligns perfectly with our mission to support some of the region’s most dynamic brands on their growth journeys. The establishment of this dedicated unit reflects our commitment to balance brand and performance strategies to deliver impactful business results.”
Jad Daou, Deputy General Manager, UM UAE, said: “I am thrilled to build on the exceptional foundation we’ve established at UM and to drive our agency into an era of growth. With the talent, technology, and bold vision we possess, I’m committed to accelerating UM’s presence in untapped markets and delivering impactful results for our clients.”
In addition to his client-focused responsibilities, Daou will play a crucial role in cultivating talent and building empowered, high-performing teams across the UAE.
