Vizeum launches Middle East operation

The Dentsu Aegis Network has launched its Vizeum brand in the Middle East.

The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region. The new operation, which is headquartered in Dubai, will be managed by Anouk Bondroit, who was previously integrated business director for Aegis MENA.

Michael Nederlof, CEO of Dentsu Aegis Network, Middle East and North Africa, said: “Vizeum’s client centric approach, through the use of data, insights, strategy and innovation has seen them build business solutions for their clients in over 40 global markets, of which now have access to the Middle East and North Africa.”

Bondroit added: “We are launching Vizeum in the Middle East and North Africa to help brands move away from touchpoints and exposure, in favour of research, insight and understanding that will help build sustainable consumer relationships between the brands and consumers. Our clients will also benefit from the increased buying power our newly formed global network can offer.”

Vizeum joins Carat, Dentsu, iProspect, Isobar and Posterscope as part of the Dentsu Aegis Network in the Middle East and North Africa region.