Production house Aurora Media Worldwide is expanding into the Middle East and has announced the appointment of James Pearce to the newly created role of Managing Director, MENA.
The expansion is supported by the opening of a new Riyadh office alongside advanced plans to also operate a production hub in Abu Dhabi.
Aurora is part of the All3Media Group, which was recently acquired by joint venture investment platform RedBird IMI, and has already established a significant presence in Saudi Arabia.
To underscore Aurora’s commitment to delivering high-end content across live, branded, and digital formats, the production house aims to align with the region’s ambitions for growth in sports, entertainment, and major events.
Aurora claims Pearce has been instrumental in driving its expansion into the region over the past few years. He previously held the post of Partnerships Director at Aurora and has a proven track record in securing new business, building strong relationships, and managing teams.
“Aurora’s unique position in the marketplace for innovative, high-quality content makes this expansion a natural progression,“ said Lawrence Duffy, CEO of Aurora Media Worldwide.
“Our pioneering approach and focus on innovation aligns perfectly with the UAE and Saudi Arabia’s own ambitions to forge ahead with building on the growing interest in sport, entertainment and major events.”
Pearce also expressed his enthusiasm for the new role. “I am thrilled to lead Aurora’s expansion in the Middle East. The region is rich with talent and opportunity, and we are eager to harness and contribute to its growing media landscape,” he said.
Aurora’s previous projects include various live and non-live productions, including host broadcasts for Formula E, Extreme E, E1 Series and Supertri, hosted in Riyadh, Jeddah and NEOM, and the Custodian of the Two Holy Mosques Endurance Cup in AlUla.
In the UAE, Aurora is working on producing digital content for Nike, including its new football kit launch for Al Ain FC.
