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UK and UAE agencies partner to heighten aviation market outreach

Emerald Media and Aurora The Agency join to address growing demand for aviation-specific brand and relationship building.

Image sourced from Unsplash.com
Aviation brands, including airline, aerospace, business aviation, airport, and other related services, are striving to stay competitive and spread their wings across key markets by utilising the expertise and network of public relations companies.
In response, UK-based Emerald Media and UAE-based Aurora The Agency have joined forces to harness their combined expertise in communications and marketing strategies.
This partnership aims to optimise the synergies of their respective strengths to meet the anticipated increase in demand for specialised PR and communications services from aviation brands.


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.