Continental Tires collaborated with Dubai Municipality to build MENA’s first volleyball court made out of recycled tyres.
The volleyball volleyball court’s sand is made out of repurposed rubber. The court’s design incorporates 100 per cent recycled materials, including rubber tiles topped with artificial grass.
The court aims to showcase the potential of a circular economy, where used materials are transformed into valuable resources, minimising environmental impact.
It also aims to encourage residents to embrace an active lifestyle through volleyball, fostering a healthier and more vibrant community.
To amplify the campaign, the brand created social media buzz with the help of engaging
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