The fledgling outline of a bird made entirely from polaroids is beginning to form on a wall of Twitter’s office in Dubai’s Internet City. Three people sit in a room built for 20 and boxes remain unpacked in the corner. “It’s still early days,” I am reminded by Benjamin Ampen, the recently- appointed head of sales for the Middle East and North Africa – or as he prefers to call it Twitter Arabia. “If you spend a little time here, you know the name MENA – you put Saudi in the same basket as Morocco and Lebanon – doesn’t make sense,” he says. “I try to avoid it. When we opened the office we used the hashtag TwitterArabia, some- thing I personally like.”
Four years after
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