Travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has officially signed the exclusive distribution agreement with the Dubai-based digital media company Reach MENA. Reach MENA will take over the exclusive distribution of travel audience’s digital travel advertising portfolio in the Gulf region; the operational activities and management of the platform remain with travel audience.
With this strategic partnership, travel audience continues to expand its business activities in the GCC region (Arab Gulf States). The AdTech company offers advertisers access to a highreach, high-quality premium publisher network with its Demand Side Platform (DSP), sp
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
