Win follows a multi-agency pitch; agency starts off with OMO and Comfort brands.
Unilever has appointed Traffic Digital to handle its laundry business in the North Africa and Middle East region. The agency will take charge of digital duties immediately, starting with OMO and Comfort brands. The win follows a multi-agency pitch.
Waqas Javed, marketing director – foods, beverages and home care, Unilever Gulf, said, “Online marketing is a vital component in our communication mix. Traffic Digital really impressed us with their experience, skills and ideas plus their energy and enthusiasm and we’re excited to have them join our excellent team of marketing service providers.”
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